You Can Still Get a Free Business Listing on Yahoo

Yahoo Small Business

Believe it or not, 1 out of every 8 searches in the U.S. are still done through Yahoo, so you want your local business to be properly represented there. Yahoo has gone through a lot of confusing changes recently, but the good news is you can still claim a free local business listing. Here’s how.

Earlier this year, Yahoo announced it was spinning off its small business division into a separate company called Aabaco. They said the local business services would be branded under the name of Luminate. To further complicate things, Yahoo then outsourced management of its local business listings to Yext.

Now Luminate is gone, Yahoo Small Business has become Aabaco Small Business, and Aabaco outsources to Yext to manage local business listing under a product called Localworks.

Confused yet? You’re not alone!

Don’t worry about all of this. There’s only one thing that’s important … here’s how can still get a free local business listing on Yahoo.

How to Claim a Free Local Business Listing on Yahoo

  1. Go to Yahoo, search for your business, and you should see a link to “Add or update your business”.
  2. That link will take you to (you can just go here directly if you prefer).
  3. Enter your business information and click “Find My Listings”.
  4. You’ll then see page that is powered by Yext. It’s a bit intimidating with an “error rate” and all of these warnings that you’re not standing out and not verified through Yext. For now, don’t worry about all of this, just click the big “Continue” button.
  5. Next, you can update the information about your listing. Complete this page fully … and don’t forget to use the same NAP (name, address, phone) that you use everywhere for your business. Click the “Continue” button when you’re done.
  6. Yext will then present you with four paid plans, but immediately below these plans is a tiny link that says, “Claim your Basic Listing only on Yahoo” … click that link.
  7. You’re now at the “Yahoo Basic Listing Checkout” page. Complete the checkout and click “Place Order” (it’s free).
  8. Yext will send you an email to verify your email address. Click the link, create a password, then login to your account.
  9. The final step is to verify you represent this business. The easiest method is to have them call you, but there are other methods as well.

That’s it! You now have claimed and can manage your free listing on Yahoo.

Here’s a video walk-through of the entire process.


Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.


  1. This was a fantastic find for me. Im wondering how many of you have experienced trouble when trying to list your canadian business in American Local Directories.

  2. Could it be that this has changed? I only end up on a page that shows the optimization rate and then “fix all errors”. When you click that, you get to a page where they want you to schedule a demo. Needless to say I don’t want a demo to fix all listings, I only want to fix the Yahoo one. Might just now be worth it for something as unimportant as yahoo?

    • Hi there. The graphic design of the pages has changed a bit recently, but the process is still the same and it still works … at least for U.S. businesses. I just went through the process right now again. When you click “Fix all errors”, you then get taken to an “Update Your Listing” page. Once you get past that page, you then get to the “Select Your Plan” page and there, under the big chart, is the link to “Claim your Basic Listing only on Yahoo here.” BTW, I also just tested this not only with an existing business, but a brand new business too. It still works both ways, but again, I was testing a U.S. business. Not sure how this works, or if it does, outside the U.S.

      • Eric, you are awesome, thank you! I think the difference was that I clicked on “single location” instead of “multiple locations”, even though our business does have several. For some reason that never got me to the “select your plan” page and rather the “schedule a demo” page. Maybe that’s their way of trying to lure in larger customers, who knows. Anyway, glad it worked, and I appreciate your prompt reply!

      • By the way, this is only for Yahoo, correct? Not the other listings that also partner with Text, like Mapquest? I tried to go through the same process but there you only get the different plans. So there is basically no way to update your Mapquest listing for free, it seems. Perhaps that is why no one uses Mapquest anymore:-)

        • That is correct. Mapquest also syndicates its data from Yext, but there is no free option there. That was a special deal with Yahoo only. However, you really don’t need to claim your listing on Mapquest. They syndicate a lot of their data from Infogroup (one of the big local data aggregators). You can claim a free listing on Infogroup at … that will eventually push your data through to a TON of local business directories. Hope this helps!

          • Eric, that does indeed help, thank you so much! For some reason I went down this rabbit hole of local business listings as I realized they were not consistent at all for our business. But it’s a royal pain, Didn’t know about Infogroup, it’ll make it much easier to just worry about that listing and then be done:-) I suppose the important thing is to take care of your Google Business Listing and perhaps a few more in the top 10 ones that have the most domain authority, and not worry about the rest too much.


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