WordStream Demo – Local PPC Ad Management

When it comes to Google, Facebook and Bing ads, one of the tools that we’re fans of here at Local Marketing Institute is WordStream.

We’ve asked them to join us in this week’s Office Hours webinar for a behind-the-scenes look at their ad management platform.

WordStream helps SMBs and the agencies who serve them by aggregating Facebook, Google and Bing ad campaigns in one interface with excellent customer support.

This allows a better look at ad spend and ROI across multiple ad platforms, AI-driven suggestions to improve ad performance and overall simplified campaign and account management.

Navah Hopkins, WordStream’s Services Innovation Strategist, will show us exactly how WordStream works and how it can help you get more from your display and PPC campaigns while saving you time.

In this webinar, you’ll learn:

  • What to do if you only have 20 minutes to invest in ad account management.
  • How to assess if you’re getting the right leads for your business at a profitable price.
  • Creative tips and tricks to ensure your messaging lands regardless of channel
  • How to simplify reporting for clients/bosses

Whether you’ve run ad accounts before and are looking for workflow hacks, or this is your first attempt at running a paid campaign, WordStream can empower you to unlock the most ROI out of your time and budget.


Navah Hopkins
Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them turn PPC into a scalable part of their organizations. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.