About Local Marketing Institute

Come In, We're Open

The challenges local marketers face with local search, email, social media, online advertising, and other digital marketing strategies can be overwhelming!

Local marketing is very different from the “traditional” digital marketing tactics used by large brands or e-commerce sites. You need to know what really works for a local business, and what is just a waste of your time, effort and money.

We’re dedicated to helping local marketers

At Local Marketing Institute, we have one goal … to equip local businesses with practical, trustworthy digital marketing tactics that will help:

  • Attract more customers
  • Encourage repeat business
  • Grow your business

Our training videos, tips and resources are provided by the best local marketing experts in the world. They share their tips and best practices for:

  • Local search (Google My Business and citation management)
  • Reputation management (review and ratings)
  • Local business websites
  • Outbound messaging (including email, text and instant message)
  • Social media
  • Online advertising (Google, Facebook and more)

We won’t distract you with shiny objects, recommend questionable tactics that can damage your business, or bog you down in minutia. We focus on practical, effective, and proven digital marketing strategies that will really move the needle.

What should you do next?

  1. Join Local Marketing Institute for free to get access to our video library
  2. Join our Facebook group to interact with other business owners and marketers
  3. Check out our Google My Business management and reporting tools

We’re here for you!

We’re incredibly excited about helping YOU succeed with local digital marketing. We want to help you grow your business and are here to help you any way that we can. If you have any questions at all, please don’t hesitate to reach out and contact us.


Eric Shanfelt
Founder and CEO
Local Marketing Institute

Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.