What Really Affects Local Pack Rankings?

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The Google local pack (3-pack or maps pack) is the SERP feature that displays a map and a list of three local businesses with their NAP data. It’s a prime position for any local business, but how do you get there?

GMB expert, Joy Hawkins, shares the latest data and information about what truly impacts rankings in the 3-pack. Based on ongoing tests that her agency has done, Joy shares results of several case studies that her team has worked on in the last 18 months.

You’ll learn:

  • What to know about GMB categories
  • When citation management is most effective or a lower priority
  • How soft and hard suspensions impact ranking

Joy reveals what works and what doesn’t to achieve this coveted local pack position, so marketers can focus on local search strategies that truly matter.


Joy Hawkins
Joy is the owner of the Local Search Forum and Sterling Sky in Canada. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.