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The Google local pack (3-pack or maps pack) is the SERP feature that displays a map and a list of three local businesses with their NAP data. It’s a prime position for any local business, but how do you get there?
GMB expert, Joy Hawkins, shares the latest data and information about what truly impacts rankings in the 3-pack. Based on ongoing tests that her agency has done, Joy shares results of several case studies that her team has worked on in the last 18 months.
You’ll learn:
- What to know about GMB categories
- When citation management is most effective or a lower priority
- How soft and hard suspensions impact ranking
Joy reveals what works and what doesn’t to achieve this coveted local pack position, so marketers can focus on local search strategies that truly matter.
