Wix, Weebly, Squarespace and WordPress – Which Is Best?

A good website is critical to any local business, but which platform should you use? There are several website builders from companies like Wix, Weebly, Squarespace and GoDaddy. You could build your website using WordPress. You could even build a website using Google My Business. During this session, Eric Shanfelt, Founder of Local Marketing Institute, […]
To access this post, you must have a VIP Pass.

Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
Schema Markup for Local Businessvideo

Schema Markup for Local Business

Schema Markup is a Google-recommended organic search strategy. How to use it on a single page to describe a local business is relatively straight forward. When you get multiple locations, and various business services offered at those locations, it can get complicated. In this session, schema markup master Martha Van Berkel walks you through local […]
To access this post, you must have a VIP Pass.

14 Link Building Strategies for Local Businesses

As a local business, inbound links to your website boosts your Google rank and improves trust with your customers. Check out these 14 link building tips.
Google Analytics for Local Businessesvideo

Google Analytics for Local Businesses

As a local business, Google Analytics can provide essential insight into how well your marketing is working and what people do on your site. But there are some keys to understanding your local business's Google Analytics data. Join Eric Shanfelt and Cari Bacon as they discuss the key metrics you should be looking at, the […]
To access this post, you must have a VIP Pass.
Effective Link Buildingvideo

No-Nonsense Link Building for Local Businesses

What is the value of link building anyway? Normally, this much maligned SEO tactic is given little focus by local search marketers. Standard advice is “do local sponsorships” or "get links from partners”, but will that really move the needle? Local SEO Guide VP of Search Dan Leibson will explain why link building is critical […]
To access this post, you must have a VIP Pass.
slow website costing you customers

A Slow Website Will Cost Your Local Business Customers

According to Google, more than half of people on mobile devices will leave a page if it takes longer than 3 seconds to load....
Google My Business Website Builder

New Google Website Builder Unveiled

Many local businesses struggle to build a good website, but the new Google My Business website builder is hoping to change that.Creating a good website...
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...
Wild Fig Books

How Two Local Bookstores Are Winning With the Internet

Like many small businesses, local bookstores face increased competition from large corporations and Internet retailers. But some small bookstores are now incorporating ecommerce and engaging with their audience on...

Stay Updated

Get our digital marketing tips for local marketers delivered right to your inbox.