Websites

Go from 0 to 50,000 Monthly Web Visitors

See the exact strategies of how one local business website went from 0 to over 50,000 visitors per month using just organic SEO.
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Website Title Tags and GMB Snippets

Joel Headley debunks myths and shares new insights about using title tags and justification snippets in your local SEO strategy. You'll learn tips and ideas that are unconventional but proven highly effective to boost your local GMB rankings, such as how to ... Use long title tags to rank better in Google searches Identify location […]
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Optimize Your Photos to Rank Higher in Local Search

Learn how Google ties images back to your business and image optimization tips that will help your website and GMB listing rank better.
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Marketing Best Practices For Service Area Businesses

Marketing a service area business online is an entirely different from a physical location. Some local SEO rules do apply, but many do not.
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Wix-Weebly-Squarespace-bestvideo

Wix, Weebly, Squarespace and WordPress – Which Is Best?

A good website is critical to any local business, but which platform should you use? There are several website builders from companies like Wix, Weebly, Squarespace and GoDaddy. You could build your website using WordPress. You could even build a website using Google My Business. During this session, Eric Shanfelt, Founder of Local Marketing Institute, […]
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video

Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
Schema Markup for Local Businessvideo

Schema Markup for Local Business

Schema Markup is a Google-recommended organic search strategy. How to use it on a single page to describe a local business is relatively straight forward. When you get multiple locations, and various business services offered at those locations, it can get complicated. In this session, schema markup master Martha Van Berkel walks you through local […]
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14-Local-Link-Building-Strategiesvideo

14 Link Building Strategies for Local Businesses

As a local business, inbound links to your website boosts your Google rank and improves trust with your customers. Check out these 14 link building tips.
Google Analytics for Local Businessesvideo

Google Analytics for Local Businesses

As a local business, Google Analytics can provide essential insight into how well your marketing is working and what people do on your site. But there are some keys to understanding your local business's Google Analytics data. Join Eric Shanfelt and Cari Bacon as they discuss the key metrics you should be looking at, the […]
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Effective Link Buildingvideo

No-Nonsense Link Building for Local Businesses

What is the value of link building anyway? Normally, this much maligned SEO tactic is given little focus by local search marketers. Standard advice is “do local sponsorships” or "get links from partners”, but will that really move the needle? Local SEO Guide VP of Search Dan Leibson will explain why link building is critical […]
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