Digital Marketing Training Videos

Join for free and get access to our video training library with sessions on Google My Business, local search, ratings & reviews, online advertising, social media, email marketing and more. All sessions are taught by the best local marketing experts in the world.

Use the links below to filter videos by topic. You can also look at videos just from the 2019 Local Business Marketing Summit, 2019 Attorney Digital Marketing Summit, and the 2018 Local Business Marketing Summit.

Google My Business Ranking Factors for 2020

Discover the factors that impact Google My Business rank. Learn the impact of recent algorithm changes and you must do to be seen in a Google local search.

How to Get Reinstated After a Google My Business Suspension

Getting reinstated after a Google My Business suspension can be done if you follow the right process. Ben Fisher shows you exactly how it works.

The Evolution of Local Business Reviews

Local business reviews have evolved drastically over the years. Learn how reviews have changed and what those changes mean for your business.

Optimize Your Photos to Rank Higher in Local Search

Learn how Google ties images back to your business and image optimization tips that will help your website and GMB listing rank better.

Behind the Scenes of a Million Dollar Agency

Get an inside look at what it takes to build a million-dollar marketing agency from one of the most well-known Facebook marketers in the world.

Go from 0 to 50,000 Monthly Web Visitors

See the exact strategies of how one local business website went from 0 to over 50,000 visitors per month using just organic SEO.

Facebook Messenger Marketing for Local Business

7 Facebook Messenger and ad hacks to generate remarkable engagement boosts and cost savings on Facebook ads.

How to Avoid Local Marketing Legal Pitfalls

Avoid problematic legal pitfalls in local digital marketing that can cost you big dollars and big headache, even for small businesses.

Make the Most of Your Google My Business Listing

With so many GMB changes over the past year, David shows you what's new and what you need to know to boost your search ranking.

What Really Affects Local Pack Rankings?

Joy shares the latest data and information about what truly impacts rankings in the 3-pack based on ongoing tests that her agency has done.

Essential Social Media Tips For Local Businesses

Learn the keys to make Facebook, Twitter, Pinterest, LinkedIn, and Instagram work for your local business and generate a return.

Expand Your Google My Business Local Visibility

Improve how well your business ranks in Google, expand your geographic reach, and become more relevant for a wide range of search phrases.

Get More Out of Every Email You Send

Email is still the preferred method of communication by all age levels and most proven revenue driver. But so many companies still aren't doing it right.

How to Sequence Your Local SEO Campaign

Avoid wasted time and work. Do things in the right order when optimizing a business for local search.

What You Need to Know About GMB Suspensions

Map spam is on hyperdrive. Learn how to properly identify, document and report GMB spam to keep your business' or your clients' rankings and traffic intact.

Avoid Getting Screwed By Marketing Agencies

Many small businesses get screwed by their agencies because they don’t know the right questions to ask or understand the terms these agencies are using.

Automating Responses to Customer Reviews

Learn when you should and shouldn't use an automated response for your Google reviews and what the best practices are to setup and manage response rules.

Marketing Best Practices For Service Area Businesses

Marketing a service area business online is an entirely different from a physical location. Some local SEO rules do apply, but many do not.

Build a Local SEO Dashboard with Google Data Studio

Learn how to use data studio to create great reports for local SEO for clients, bosses or in-house teams and get a template you can copy for your own use.

Local SEO and Marketing for Healthcare Organizations

Joel Headley shares digital marketing tactics for healthcare organizations that will get patients into your practice for an appointment. Explore the patient journey and digital marketing strategies to engage them throughout.

Local Marketing Institute is now FREE!

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