Under the Hood with ThriveHive

Take a closer look at ThriveHive’s latest tool, ThriveHive Grader. With the slew of new features Google has added to Google My Business in the last 18 months, it’s easy to lose track of what’s possible (and what’s important) with this key component of your digital marketing. The ThriveHive Grader helps you take maximum advantage of Google My Business by assessing your performance across three primary areas:

  • Presence: The status of your GMB profile and overall completeness of profile data
  • Reputation: The number of actual reviews, average star rating, and responsiveness of your business to both positive and negative reviews
  • Outreach: The quantity, quality, and frequency of posts on your profile

Grader’s new integration with the ThriveHive Inbox turns this free offering into much more than a static report…it becomes a companion that helps you optimize your GMB profile on an ongoing basis.


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David Mihm, VP Product Strategy, ThriveHive, has helped small businesses with their online presence for over 15 years across a broad spectrum, moving from web design to local search, email marketing, and more. At ThriveHive, he's applying his local search experience to deliver results for small businesses through the company's innovative, conversational guided marketing framework. David also runs Tidings, a web-based app which helps small businesses send email newsletters quickly, simply, and cheaply. In his spare time, he's an active volunteer and former board member of SEMpdx and Mercy Corps Northwest, helping local entrepreneurs build their businesses with digital marketing.

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