Ultimate Google My Business Q&A Session with Joy Hawkins

It’s not often you get THREE platinum level Google My Business product experts in a single session, but today you’re in luck. Joy Hawkins, President of Sterling Sky, joins Jason Brown and Ben Fisher to answer any questions you have about Google My Business.

This Week’s Updates and Questions

  • Results of test on whether GMB identity attributes impact rankings.
  • Increase in GMB listings disappearing from dashboards.
  • Is it possible to reach 100% business profile completion and what’s the secret?
  • Where are the changes in GMB listings coming from?
  • How do you merge two GMB listings?
  • Does sharing a GMB post to other social media help Google rankings?
  • Should you create a GMB website?
  • Does geo stacking help or hurt your Google ranking?
  • How do you handle a string of one star reviews?
  • How should I best respond to a negative review?
  • Can you update the “Located In” section of a GMB listing?
  • Using home address or PO Box on website for service area business.
  • Are there certain events on non-owned property that can be verified as a GMB listing?
  • Can franchises create their own GMB listing?
  • Do local links have an impact on rankings?
  • Best practice for GMB shortnames.
  • Are citation building services worth it?
  • Why do extra categories in GMB disappear?
  • What factors go into Google marking a review as most relevant?
  • Can negative reviews due to Covid or other current events be appealed?
  • Why are there so many bugs in GMB?
  • Are CTR and other gray tactics worth it?
  • How to get access to reports if previous GMB administrator left?
  • Are emojis against GMB listing guidelines?
  • How would someone know if they have a hard or soft suspension?

Joy Hawkins
Joy is the owner of the Local Search Forum and Sterling Sky in Canada. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.