Trust: The Key to Building a Legal Business Online and Offline


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It’s hard to keep up with all the changes and new strategies to market your law practice in an ever-changing digital world, right? So, go with the latest fixes and get-rich-quick schemes? No.

Marketing your law business is no different than how you operate it. It’s all about the long game…based on trust with your clients, says Ernie Svenson, founder, Ernie The Attorney.

In this session, Ernie shares a step-by-step digital marketing strategy that will win over the clients you desire, not the ones you don’t. He offers 5 keys to building trust with your clients online, especially with prospects coming from the Web who don’t know you at all. Ernie cuts through the hype, and provides honest, real-world tips and ideas for marketing your solo and small firm law practice. Plus, find out his “super secret weapon” that most digital marketers in the legal space rarely consider.

Links mentioned in this session:

Books mentioned in this session:

  • This is Marketing by Seth Godin
  • No BS Direct Marketing by Dan Kennedy
  • Building a Story Brand by Donald Miller
Most solo and small firm lawyers are overworked, underpaid, and underappreciated. So I teach them how to use powerful systems to create dream practices that are easier to manage, more profitable, and much more fulfilling. The systems help improve both operations and marketing (leveraging both technology and human psychology).