Local Marketing Tips

How to Fix GMB Department Listings that Show up as Main...

Having trouble getting your main business listing to show up in Google searches over department listings? You're not alone. Here's how to fix it.

The Home Page Test to See if Your Content Sucks

To perform well in search results, you need unique content that’s relevant to the intent of the search query. Here's a simple test that you can use.
Week in Review

Local Marketing Week in Review – May 8, 2020

Major Google search algorithm change, GMB location filtering, GMB websites, Yelp pushing hard in fnancial markets, pushback on Grubhub charges.

How to Write Good Website Content – Out Loud

Why do so many businesses have flat out awful website content? Stuffing keywords doesn't help, but here's a quick tip to help you write great content.
Week in Review

Local Marketing Week in Review

What's happening with Google My Business, other key listings with COVID-19 changes, Facebook promoting gift cards, local search rank volatility.
Google My Business Call Tracking

How to Add a Call Tracking Number to Your Google My...

Here's how to add a call tracking number to your Google My Business listing, better track your listing performance, and not damage your NAP consistency.
Week in Review

Local Marketing Week In Review

Podcast launch, new schema tags, Nextdoor and gift cards, YouTube Video Builder, Facebook SMB grants, Google ad grant details, Google LSAs COVID options.
Google My Business Primary Category

How to Choose the Right Google My Business Primary Category

Most people don't realize that the right GMB primary category carries more weight in the local search algorithm. Here's how to choose wisely.
COVID-19 Info Link on GMB Listings

Changes to GMB Quiet Down, COVID-19 Info Links Now Showing

Local rank flux is down, new reviews and review responses for GMB are coming back, and COVID-19 info links are now appearing on GMB business listings.
Google Update

Google My Business Update – April 9, 2020

Significant volatility in Google local search rankings today plus all of the latest updates to Google My Business over the past week.

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