Tag: Website

30-Minute Complete Local Digital Marketing Strategyvideo

30-Minute Local Business Digital Marketing Strategy

For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
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The Difference Between Local Analytics and Insights

Most local business marketers know where to find and how to collect Google My Business data. Few businesses, however, know how to make sense of their data. GMB specialist, Evan Oder, clears up the confusion between analytics and insights. And, he explains how local businesses can put their data to use. Analytics are the discovery, […]
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Local Marketing Trends for 2018video

Local Marketing Trends for 2018

What are the local marketing trends for 2018 when it comes to search, social media, local business websites, email marketing, reputation management, and online advertising? In this Office Hours session, join Eric Shanfelt, Founder & CEO of Local Marketing Institute, and get ready for what's coming in 2018. Learn what you must do to effectively […]
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Google Analytics for Local Businessesvideo

Google Analytics for Local Businesses

As a local business, Google Analytics can provide essential insight into how well your marketing is working and what people do on your site. But there are some keys to understanding your local business's Google Analytics data. Join Eric Shanfelt and Cari Bacon as they discuss the key metrics you should be looking at, the […]
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Perfect Local Business Websitevideo

The Perfect Local Business Website

In this week's Office Hours, we discussed what makes a good local business website. How should you structure the site? What is the objective of the site? What should go on the home page? How do you structure a good location page? We'll talk about both single and multi-location businesses. Websites mentioned in the video: […]
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super offer local businessesvideo

Creating a Super Offer for Your Local Business

In this session, local & online marketing expert Sean Daily of Social Media Ninjas takes attendees through the critical process of how to develop a primary or "master" offer for their business for use in online and offline advertising and marketing campaigns. Having a successful offer is the heart of every marketing campaign and the […]
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Well Designed Local Business Websitevideo

Anatomy of a Well-Designed Local Business Website

Your website is the beating heart of your SEO yet all too often the focus is on external elements like link building and local SEO. In this seminar, we will look at how to get your house in order and how to build perfectly optimised landing pages. Our goals here are simple: improve your visibility […]
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