Tag: Local SEO
If you’re a business who serves customers face-to-face, you need to claim and optimize the Apple Maps listing for your business. Why worry about Apple...
Joel Headley shares digital marketing tactics for healthcare organizations that will get patients into your practice for an appointment. Explore the patient journey and digital marketing strategies to engage them throughout.
For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
World-renown GMB expert, Joy Hawkins, shows you how to get more customers using tried-and-true strategies and the latest Google My Business innovations.
As local businesses, we often assume we know the terms our customers use to search for us on Google and other search engines, but do we really? And what do you do with keywords once you know them? Blue Skies Marketing founder, Laurie Macomber, takes you through the systematic process of keyword research and reveals […]
Google’s new, highly visible Knowledge Panel feature is driving local social conversations at the location level. This can be both a boon and a boondoggle and creates all new reputation issues to consider. This session will look at current facts, figures and insights into Google’s newest brand hazard and explore how you can cope with […]
Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Local search hero Darren Shaw will show you bleeding edge local search tips and tactics that you can implement immediately to boost your local search rankings. He details tactics to address […]
Schema Markup is a Google-recommended organic search strategy. How to use it on a single page to describe a local business is relatively straight forward. When you get multiple locations, and various business services offered at those locations, it can get complicated. In this session, schema markup master Martha Van Berkel walks you through local […]
Local is driving search results, especially on mobile. Any business, local or otherwise, needs to create content that is local-focused, local-inspired and local-optimized. Yes, that is a mouthful, but it’s a necessary one! According to the Kleiner Perkins 2018 Internet Trends Report, “near me” searches are up 900 percent. No business can afford to skip […]
Google Analytics, Google My Business Insights, and Search Console all bring unique datasets. We'll look at some ways that an agency or small/medium size business owner can quickly get value from these tools to catapult their local SEO. Joel shares local-focused tips on using Google's analytics and insights, such as how to: Use analytics to […]