Tag: General

adkins-facebook-messenger-marketingvideo

Facebook Messenger Marketing for Local Businesses

It's no secret that organic reach for businesses on Facebook has dwindled. As is the case with most social media, Facebook has quickly become a pay-to-play platform, especially for local businesses. Facebook Messenger, however, is one relatively untapped tool that can generate a huge ROI. Tristan Adkins shares a case study of how one restaurant […]
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30-Minute Complete Local Digital Marketing Strategyvideo

30-Minute Local Business Digital Marketing Strategy

For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
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Google Street View for Business Virtual Toursvideo

Google Street View for Business Virtual Tours

Have you heard of the Google Street View for Business Virtual Tour program? Joseph Danzer is proud to present this amazing program to you and answer all of your questions. Topics that will be discussed include: • Benefits of a Google Street View for Business virtual tour and how it affects local search • Several […]
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Video Marketing for Local Businessvideo

Video Marketing for Local Business

Video marketing is a digital marketing necessity. People love to watch videos, and videos can help you sell more products or services. A study done by Cisco predicted that by 2020, video will account for over 80 percent of all consumer internet traffic. Videos also influence consumers’ purchases. Almost half (46 percent) of viewers say […]
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Influencer Marketing for Local Businessesvideo

Influencer Marketing for Local Businesses

Working with influencers to raise awareness about your business or service is an incredibly powerful way to connect with potential customers. According to Hubspot 71% of consumers are more likely to purchase based on social media referrals. The key factor here is that it has to come from an influencer, not the brand itself. A […]
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Sara-Hawkinsvideo

Keep Your Digital Marketing Legal

What you don't know can hurt you! In this week's free webinar, digital marketing legal expert, Sara Hawkins, joins Eric Shanfelt to discuss what local businesses need to know about staying out of trouble online. Sara will cover privacy laws, legal issues around online reviews, giveaways and contests, and more. She'll make sure you know […]
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Build Your Local Marketing Stackvideo

Build Your Local Marketing Stack

The local marketing landscape today is an overwhelming place. Even for professionals, it's hard to keep up with all of the options at your disposal. You probably receive a dozen or more calls a week from sales reps hawking one advertising product or another, and it's harder than ever to identify long-term growth fuel from […]
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GDPR-for-Local-Businessesvideo

GDPR for Local Businesses

So you're marketing your local business online. Awesome, but are you doing it legally? What you don't know can hurt you. Join Eric Shanfelt, Founder & CEO of Local Marketing Institute, for a quick and focused overview of what you need to know about GDPR. Links mentioned in the video: https://localmarketinginstitute.com/ http://www.localbusinessmarketingsummit.com/ https://localmarketinginstitute.com/iubenda
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6 Ways to Get More Customers from Googlevideo

6 Ways to Get More Business from Google

To get more business from Google, you need to first understand where your business really shows up on Google, then adjust your tactics to improve your presence and drive more clicks, calls and visits. In this Office Hours session, Joel Headley, Director of Local SEO and Marketing for PatientPop, breaks down the numbers on exactly […]
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How to Run a Successful Local Marketing Agencyvideo

How to Run a Successful Local Marketing Agency

The Mockingbird Marketing agency operates significantly differently from most online marketing agencies. Their contrarian management approach and position within their market (digital marketing for the legal industry) and has generated deep loyalty among both employees and clients. During this Local Marketing Institute Office Hours webinar, Conrad Saam and Eric Shanfelt will explore some of Mockingbird's […]
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