Social Media Marketing

What You Need to Know about Facebook’s New Store Visits Metric

Facebook recently launched a new Store Visits metric so you can track how many people see your Facebook ad and then come into your store. Theoretically, this new Store Visits metric...
Facebook Profile Photo Tips

Facebook Profile Photo Tips for Local Businesses

A Facebook profile photo is critical to your local business' ability to find customers on the social network. Many businesses make costly profile photo mistakes,...
Verify Your Local Business Facebook Page

How to Verify Your Local Business Facebook Page

Most local businesses already have a Facebook page, but I'm always surprised by how few local businesses have actually verified their page. Verifying a...
4 Super-Simple Ways To Use Canva For Social Media Images

4 Super-Simple Ways To Use Canva For Social Media Images

Your customers would rather see something visual on social media – not just text – and Canva might be a great option instead of a hiring...
Facebook and Google Changes

How 3 Big Changes at Facebook and Google Affect You

Facebook and Google just made three big changes to search results and the Like button. Here's how these will affect your local business and what...
LinkedIn Local Marketing

Local LinkedIn: 10 Steps to Better Local LinkedIn Marketing

Local and Social Marketing Usually when you hear people talk about social media marketing, the focus is on the vast number of potential prospects: 2...
2tarts Bakery

7 Pinterest and Instagram Tips for Local Businesses

Your business probably already uses social media sites like Facebook or Twitter. But what about Pinterest and Instagram? Are they worth your time? Here's how one...
Optimize Facebook Cover Image for Mobile

Make Your Facebook Page Look Good on Mobile Devices

So you're happy with how your Facebook page looks on your desktop computer. That's great, but have you checked how your Facebook page looks on a mobile device? Since...

Should You Turn Off Facebook Private Messages?

Do you check for private messages to your Facebook business page and respond to them on a regular basis? Private messages can be a...
Frustrated at Facebook Reach

Do People Actually See Your Facebook Posts?

It's taken a lot of effort to get fans for your local business Facebook page. Now you just took the time to post a great update...