Reputation Management

reviews-matter-local-businesses

Why Do Reviews Matter to Local Businesses

Myles is the CEO of BrightLocal and is totally passionate about local business reputation management (ratings and reviews).  He joined us to discuss why...
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...
food

Respond to negative reviews – Chipotle and Burger King lost millions...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
72% look online first optimized

72% of customers search for a product or service on digital...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...
Google Verified Customer Reviews

Google Announces Verified Customer Reviews Feature

Local Businesses should enable customer reviews because 92% of customers read online reviews when debating whether to purchase a product and 80% of customers...
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...

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