Reputation Management

Marketing Best Practices For Service Area Businesses

Marketing a service area business online is an entirely different from a physical location. Some local SEO rules do apply, but many do not.
Yelp Billion Dollar Bully

Is Yelp Really the Billion Dollar Bully?

Businesses regularly complain of Yelp's aggressive sales tactics and restrictive review policies. But, is Yelp really as bad as the "Billion Dollar Bully" documentary...

Four Law Firms That Do Customer Reviews the Right Way

A panel of experienced marketers specializing in the legal space, Conrad Saam of Mockingbird, Guy Tsakalakis of AttorneysSync and Chris Dryer of, offer...

How to Build A 5-Star Reputation Strategy Online

Use these practical tips to improve your online reputation and, in turn, improve your search rank, search and website conversion rates and customer trust.
Direct Google Reviews Link

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...

Why Do Reviews Matter to Local Businesses

Myles is the CEO of BrightLocal and is totally passionate about local business reputation management (ratings and reviews).  He joined us to discuss why...
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...

Respond to negative reviews – Chipotle and Burger King lost millions...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
72% look online first optimized

72% of customers search for a product or service on digital...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...
Google Verified Customer Reviews

Google Announces Verified Customer Reviews Feature

Local Businesses should enable customer reviews because 92% of customers read online reviews when debating whether to purchase a product and 80% of customers...

Get local marketing tips and training in your inbox

Local Marketing Institute

Join us ... it's free

You came here because you saw something cool. Awesome!

But our emails are where you get the really good stuff – video training sessions, checklists, tips and more.


All specifically for local marketers. Give it a try!

If you don't like it, just unsubscribe any time. Privacy policy.