Facebook pages are essential because they give you access to Facebook’s 1.18 billion daily active users, are free to create and post to, can help you get reviews and ratings which helps on Facebook and Google, and are required if you want to try Facebook local advertising.

Included in this checklist:

  • Setup / claim a local business Facebook page
  • Optimize your business information
  • Optimize your cover photo and profile picture
  • Customize tabs and the call-to-action button
  • Verify your Facebook page
  • Setup messaging preferences

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About Local Marketing Institute

At Local Marketing Institute, we have one goal … to equip you with practical digital marketing tactics that will help:

  • Attract more customers
  • Encourage repeat business
  • Grow your business

Our training videos, tips and resources are provided by the best local marketing experts in the world. They share their tips and best practices for:

  • Local search (Google My Business and citation management)
  • Reputation management (review and ratings)
  • Local business websites
  • Outbound messaging (including email, text and instant message)
  • Social media
  • Online advertising (Google, Facebook and more)

We won’t distract you with shiny objects, recommend questionable tactics that can damage your business, or bog you down in minutia. We focus on practical, effective, and proven digital marketing strategies that will really move the needle.

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