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Local Digital Marketing Doesn’t Have to Be Complex

For many local businesses and agencies, digital marketing can seem complex and overwhelming. Every day Google changes its search algorithm, social media networks change their rules, and there are new tools and services.

Then you hear about things like chat bots, Snapchat filters, voice search, AI, etc. You get companies calling all the time promising to get you to the top position on Google, or send you leads for a price, or that you need to advertise on this site or that app.

But we’ve got good news for you … local digital marketing doesn’t have to be complex!

In this video session, Eric Shanfelt, Founder and CEO of Local Marketing Institute, shows you how everything fits together into a simple strategy that you can easily execute.

There are shiny objects here. No tricks, secret methods, or hacks. Just a solid plan that will get you more customers and grow your business.

The Six Primary Local Digital Marketing Channels

We’ll walk you through the six primary local digital marketing channels and show you how to use them at various points with typical customers.

  1. Local business citations (including Google My Business and others)
  2. Reputation management (online ratings and reviews)
  3. Local business websites
  4. Email (both broadcast and automated email marketing)
  5. Social media (including what is a waste of your time)
  6. Online advertising (Facebook, Google and other options)

At the end of this video, you’ll have a solid digital marketing plan to help you get more customers and keep them coming back.

P.S. This session wound up being 45 minutes instead of 30, but the title sounded so good we didn’t want to change it. We think you’ll love the extra 15 minutes though! 🙂

About the Presenter

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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.