Reputation

GMB Suspensions: What You Need to Know

Map spam is on hyperdrive. Learn how to properly identify, document and report GMB spam to keep your business' or your clients' rankings and traffic intact.
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Pros and Cons of Automated Responses to Customer Reviews

Learn when you should and shouldn't use an automated response for your Google reviews and what the best practices are to setup and manage response rules.
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How to Sequence Your Local SEO Campaign

Avoid wasted time and work. Do things in the right order when optimizing a business for local search.
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Marketing Best Practices For Service Area Businesses

Marketing a service area business online is an entirely different from a physical location. Some local SEO rules do apply, but many do not.
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Yelp Billion Dollar Bully

Is Yelp Really the Billion Dollar Bully?

Businesses regularly complain of Yelp's aggressive sales tactics and restrictive review policies. But, is Yelp really as bad as the "Billion Dollar Bully" documentary...
good, bad, and illegal local business reviewsvideo

Good, Bad and Illegal Local Business Reviews

If you’re thinking about running a review contest to get more reviews for your local business, you’d better think again. Online reviews have become a critical part of local digital marketing, but they can hurt your business if you manage them incorrectly. In this week’s LMI Office Hours webinar, Jason Brown and Eric Shanfelt discuss […]
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7 numbers to think about with reviewsvideo

7 Numbers to Think About with Reviews

At their core, reviews drive business. Reviews are everywhere, and your customers make purchase decisions based upon what other customers are saying about your business. Reviews have become a critical digital marketing tool, so how should you manage them? Reputation management expert, Aaron Weiche, presents key strategies to collect, promote and use reviews to benefit […]
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A-5-Star-Reputation-Strategyvideo

How to Build A 5-Star Reputation Strategy Online

Use these practical tips to improve your online reputation and, in turn, improve your search rank, search and website conversion rates and customer trust.
Direct Google Reviews Linkvideo

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
Customers, Complaints, Online Reputationvideo

Customers, Complaints & Your Online Reputation

Your local business's online reputation is at the forefront of many customer’s buying decisions today. Not only do great online reviews help you land new business, but you can also benefit by listening to your customers complaints and negative reviews. Join Eric Shanfelt and Aaron Weiche, the CEO of GetFiveStars, to find out how to […]
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