Reputation

Review Gating Against GMB Guidelines

Review Gating is Against Google My Business Guidelines

Review gating is now clearly against Google My Business guidelines. Here's what local business marketers should know to avoid Google review penalties.
Direct Google Reviews Linkvideo

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
reviews-matter-local-businessesvideo

Why Do Reviews Matter to Local Businesses

Myles is the CEO of BrightLocal and is totally passionate about local business reputation management (ratings and reviews).  He joined us to discuss why...
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...
food

Respond to negative reviews – Chipotle and Burger King lost millions partially because they...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
72% look online first optimized

72% of customers search for a product or service on digital sources first, but...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...
Google Verified Customer Reviews

Google Announces Verified Customer Reviews Feature

Local Businesses should enable customer reviews because 92% of customers read online reviews when debating whether to purchase a product and 80% of customers...

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