Reputation

Review Gating Against GMB Guidelines

Review Gating is Against Google My Business Guidelines

Review gating is now clearly against Google My Business guidelines. Here's what local business marketers should know to avoid Google review penalties.
good, bad, and illegal local business reviewsvideo

Good, Bad and Illegal Local Business Reviews

If you’re thinking about running a review contest to get more reviews for your local business, you’d better think again. Online reviews have become a critical part of local digital marketing, but they can hurt your business if you manage them incorrectly. In this week’s LMI Office Hours webinar, Jason Brown and Eric Shanfelt discuss […]
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7 numbers to think about with reviewsvideo

7 Numbers to Think About with Reviews

At their core, reviews drive business. Reviews are everywhere, and your customers make purchase decisions based upon what other customers are saying about your business. Reviews have become a critical digital marketing tool, so how should you manage them? Reputation management expert, Aaron Weiche, presents key strategies to collect, promote and use reviews to benefit […]
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A-5-Star-Reputation-Strategyvideo

How to Build A 5-Star Reputation Strategy Online

Use these practical tips to improve your online reputation and, in turn, improve your search rank, search and website conversion rates and customer trust.
Direct Google Reviews Linkvideo

Link to Your Local Businesses’s Google My Business Review Section

Here's how to make a direct Google reviews link that takes your customers to your Google My Business profile AND opens the review window...
Customers, Complaints, Online Reputationvideo

Customers, Complaints & Your Online Reputation

Your local business’s online reputation is at the forefront of many customer’s buying decisions today. Not only do great online reviews help you land new business, but you can also benefit by listening to your customers complaints and negative reviews. Join Eric Shanfelt and Aaron Weiche, the CEO of GetFiveStars, to find out how to […]
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reviews-matter-local-businessesvideo

Why Do Reviews Matter to Local Businesses

Myles is the CEO of BrightLocal and is totally passionate about local business reputation management (ratings and reviews).  He joined us to discuss why...
word of mouth marketing

5 Tips for Encouraging Customer Referrals

One great way to grow your local business is through word of mouth marketing. People trust their friends' recommendations and are likely to visit...
food

Respond to negative reviews – Chipotle and Burger King lost millions partially because they...

Chipotle CEO Steve Ellis and his staff neglected to notice the increasing number of negative reviews on their platform until his profits (and shares)...
72% look online first optimized

72% of customers search for a product or service on digital sources first, but...

It's critical that local businesses ensure people can find their them online in order to keep new customers walking in their front door. According...

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