How are people finding your local business website?


Local Marketing Institute recommends that local businesses implement Google Analytics on their website if they haven’t already. It’s free and allows you to learn a lot about the people who visit your website so that you can make data-driven marketing decisions. You can add multiple users to a single account to make sure that different employees can access the data.

Pro tip: If you want to ensure that Google is tracking your traffic properly, you can use UTM variables.

Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.