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Under the Hood MapLabsvideo

Under the Hood with Map Labs

If you use Google My Business in any way, then you'll definitely want to check out this new tool. Map Labs takes Google My...
Video Marketing for Local Businessvideo

Video Marketing for Local Business

Video marketing is a digital marketing necessity. People love to watch videos, and videos can help you sell more products or services. A study done by Cisco predicted that by 2020, video will account for over 80 percent of all consumer internet traffic. Videos also influence consumers’ purchases. Almost half (46 percent) of viewers say […]
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Keyword Research for Local Businessesvideo

Keyword Research for Local Businesses

As local businesses, we often assume we know the terms our customers use to search for us on Google and other search engines, but do we really? And what do you do with keywords once you know them? Blue Skies Marketing founder, Laurie Macomber, takes you through the systematic process of keyword research and reveals […]
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Influencer Marketing for Local Businessesvideo

Influencer Marketing for Local Businesses

Working with influencers to raise awareness about your business or service is an incredibly powerful way to connect with potential customers. According to Hubspot 71% of consumers are more likely to purchase based on social media referrals. The key factor here is that it has to come from an influencer, not the brand itself. A […]
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Local Content to Drive Search Resultsvideo

Local Content to Drive Search Results

Local is driving search results, especially on mobile. Any business, local or otherwise, needs to create content that is local-focused, local-inspired and local-optimized. Yes, that is a mouthful, but it’s a necessary one! According to the Kleiner Perkins 2018 Internet Trends Report, “near me” searches are up 900 percent. No business can afford to skip […]
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Google Street View for Business Virtual Toursvideo

Google Street View for Business Virtual Tours

Have you heard of the Google Street View for Business Virtual Tour program? Joseph Danzer is proud to present this amazing program to you and answer all of your questions. Topics that will be discussed include: • Benefits of a Google Street View for Business virtual tour and how it affects local search • Several […]
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bug and the bear bakeshoppe

Melissa Brogan Uses Local Marketing Instead of a Storefront

Melissa Brogan doesn't have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website,...
Google your website hacked

Want Google to let you know if your site is hacked?

In 2016, Google couldn't notify 61% of website managers that their websites had been hacked. To help with that, Local Marketing Institute recommends that...
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...
Digital Marketing Budget

Why Local Businesses Should Increase Their Digital Marketing Budget

Many small and local businesses are rolling up their sleeves to plan for 2017. As you do, consider spending more on your digital marketing budget even...

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