Get the Most from Online Legal Directories


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Legal directories, whether you like them or not, generate leads and drive SEO traffic to your practice. Pulling from more than a decade of experience digital marketing for attorneys, Chris Dryer, presents 20 tactics to get more out of law firm directories.

He explains how legal directories impact your Google My Business rankings through backlinks, targeted traffic, reviews, social proof and citations. And, he shares detailed insights into some of the most important legal directories in the industry, such as FindLaw, Super Lawyers, Avvo and others. You won’t want to miss this treasure trove of actionable tactics and a few “super ninja tricks” to make online legal directories work for you.

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Chris Dreyer is the President and Founder of, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in your industry with end-to-end SEO, from content creation to technical optimization. “Most personal injury attorneys struggle to rank at the top of the search results. That’s why I’m here: I help elite personal injury law firms generate motor vehicle and serious injury cases through Google’s organic search results.” –Chris Dreyer