Facebook Ad Placement for Local Businesses
Digital marketing expert, Brett McHale, demonstrates how to optimize Facebook ad placements for local businesses in this Local Marketing Institute Office Hours webinar. Here...
Get the Most from Online Legal Directories
Legal directories, whether you like them or not, generate leads and drive SEO traffic to your practice. Pulling from more than a decade of...
Measuring the True ROI of Digital Marketing
How do you figure out if your law firm’s advertising and marketing investments are working? Gyi Tsakalakis, a former lawyer himself, dives into marketing...
Four Law Firms That Do Customer Reviews the Right Way
A panel of experienced marketers specializing in the legal space, Conrad Saam of Mockingbird, Guy Tsakalakis of AttorneysSync and Chris Dryer of Rankings.io, offer...
How to Spot and Fight Google My Business Abuse
The legal market is one of the worst offenders of Google My Business spam and scams. Unfortunately, this junk (or “crap on the map”...
Google Ads Tips and Tricks for Attorneys
You’ve heard and possibly used some of the arguments against Google Ads: “We’re performing well on search engines organically, so why pay to advertise?”...
How to Avoid Getting Screwed by Agencies
Maintaining full access to and ownership of your firm’s marketing data and online
properties is critical, whether you work with a marketing agency or not....
Content, Links and Organic SEO Impact on Your Google My Business...
A quality website with authoritative content is a monumental factor in determining who shows up in local search results, especially in the highly competitive...
Trust: The Key to Building a Legal Business Online and Offline
It’s hard to keep up with all the changes and new strategies to market your law practice in an ever-changing digital world, right? So,...
How to Repurpose Your Content for Your Website, Email, and Social...
Despite the positive ROI of content creation, most local businesses struggle to publish on a consistent basis. With limited time – and limited budgets...