Effective Emails for Local Businesses

For local businesses, email can reach more prospects and current customers more effectively than social media ... especially since only 5% of your social media followers ever see one of your social media posts. A good email strategy can help develop new prospects, turn them into new customers, engage your prospects and customers, and help […]
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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

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