Local SEO and Marketing Q&A Session June 4, 2021

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Washington Post Article: Fake reviews on medical help impacting Google, Yelp, and directory sites.
  • Moz acquired by iContact.
  • Google eliminating short name ending.
  • “See what’s in store” Should you include local inventory ads?
  • Should you go back and respond to old reviews?
  • How do you respond to negative business reviews online?
  • Should I add related categories to my GMB listing so I rank for those terms?
  • Will Google show the GMB listing for a service area business or only for physical location and pin on the map?
  • Does a physical location outrank a service area business on Google?
  • How and when should you merge or rename a GMB listing for a new company at the same physical location?
  • How should a young business in a competitive market do SEO?
  • How does changing the name of your business or DBA affect your local GMB ranking?
  • Should we always geo-tag photos?
  • How do I make citations for business with multiple locations?
  • How can I claim a business listing that is inside a business listing, such as a store inside a hotel?
  • What are your suggestions to get a listing with the wrong name corrected?
  • What is your stance on coworking spaces for Service Area Businesses?
  • For schools that hold classes throughout the US, do I create a separate listing for each city or class; or do I keep adding new addresses to one GMB listing?
  • How can I get a postcard to verify change of address at new location?
  • How do you deal with a filtered GMB listing?