GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • GMB Posts now available for chains / franchises via the API.
  • New GMB posts being highlighted on maps with a red dot.
  • How do you add Open Graph settings to a web page for social sharing?
  • How does Google decide which business pins show on Google Maps?
  • How does a business get a branded pin on Google Maps?
  • What is a green business pin on Google Maps
  • Does SEO suffer without an actual street address?
  • What do I do with GMB if my business services the entire country?
  • If you want to hide your address, should you hide your address on GMB and use a PO Box on listings where you can’t hide it?
  • What is the best practice for GMB names after you change the name of a business?
  • Where do service idea suggestions in my GMB account come from?
  • Do I need a service to help me get listed on Apple Maps or Siri?
  • Have you seen any success from using the Google My Business marketing kit?
  • Will GMB data ever be included in Google Search Console?
  • Are there any issues with doing GMB posts using tools like Hootsuite?
  • Does the impact of GMB reviews decline after you get a certain number of them?