Flagging GMB Reviews, Facebook Pages, Core Web Vitals, AMP and More

This week’s guest is Barry Schwartz, Founder of Search Engine Roundtable, contributing editor for Search Engine Land and CEO of Rusty Brick. Barry is an icon in local search / SEO and joins Ben Fisher, Jason Brown and me to answer digital marketing questions for local businesses.

Questions Covered in This Week’s Session

  • New Google search results layout
  • New process for flagging reviews in Google My Business
  • Does Google actually take action on flagged reviews?
  • Is buying fake reviews a good move for GMB?
  • Can I post reviews on my website to Google My Business?
  • Are Facebook business pages worthwhile?
  • What should I do with a GMB listing if I temporarily cannot use my office?
  • Does AMP (Accelerated Mobile Pages) help me rank in local search?
  • Is there a benefit to tagging reviews on my website with schema markup?
  • What are Core Web Vitals and how do they impact a local business?
  • The importance of May 2021 and March 2021 for local search
  • Why are old posts showing up in my Google My Business listing? 
  • How does Google determine if a review is fake?
  • What should a school do if a bunch of students are leaving bad reviews?
  • How do I handle a competitor who keeps spamming keywords in their business name?