Inbound Link Strategies, Press Release Services, Home-Based Businesses and More

This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations / PR. You’ll be surprised when you hear the strategy … it’s not about helping your business rank better in local search!

Other Questions from This Week’s Session

  • Should you use a press release service to get inbound links to your local business?
  • How do you contact publications for articles / PR and how should you approach them?
  • Are GMB listings for service area businesses being verified without postcards?
  • How can you get Google to remove home-based businesses?
  • What are the risks of responding to someone trying to sell me business reviews?
  • Should online-only businesses have a Google My Business listing?
Craig J. Mount
Craig is the founder of the digital marketing company Classy Brain, based in Colorado. He also co-created the structured data resource Steal Our JSON-LD. He’s been working in digital marketing since 2009, focusing primarily on Local SEO. He is a Product Expert for Google My Business; a Local Search Expert on Local Search Forum; a Moderator at Local U, and writes for Search Engine Land. You can find him on Twitter or at the Local Search Forum. In his free time, he makes handmade, small-batch peanut butter at Nerdy Nuts. It's delicious and everyone should buy some.