How to Use the New Facebook Call to Action Buttons

New Facebook Call to Action Buttons

If you have a Facebook page for your business, you’re probably already familiar with Facebook call to action buttons (CTA buttons). Until now, your options for were pretty limited … mostly links to your website or to contact you via phone, email, or Facebook messaging.

But Facebook just launched a major upgrade to their call to action buttons including partnerships with several companies that serve local businesses.

The call to action button now support booking appointments through HomeAdvisor, Microsoft Bookings, and MyTime … although several other services will soon be supported as well.

Restaurants will be able to add delivery options through Delivery.com and Slice.

Other businesses can add a “Request Quote” button that will open a form on Facebook and send the quote request to you via Facebook Messenger.

Read more about these new Facebook call to action buttons in this post from Jon Loomer or in this video directly from Facebook.

What You Should Do

First, if you don’t yet have a Facebook page for your business, set one up today … it’s one of the most important listings for your local business. Second, make sure you’ve verified your page and made it look good on mobile devices.

Then make sure to add a good call to action button to your page and consider using one of these new options … especially if you already use HomeAdvisor, MyTime, or Microsoft Bookings for your business.

And be sure to let us know your thoughts and questions below in the comments!


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