Melissa Brogan doesn’t have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website, social media, email, and messengers to create a highly localized marketing strategy that reaches her target audience. Brogan rents time in local restaurant kitchens in their off-hours and then gets the cakes to her customers.
Brogan explains, “I like to explain my marketing tactics as kind of an ‘old school meets new school’ approach. New school being all the social media marketing I do. Having a Facebook page, Instagram account, a small amount of paid reach on Facebook, sharing posts, and posting in local groups. Old school is definitely the face-to-face approach. Handing out business cards, friends, family and clients passing out cards and good word of mouth.”
One of the ways Melissa Brogan has been successful is by participating in local Facebook groups.
StreetFightMag has the full story. And here is a complete digital marketing strategy for local businesses!