Melissa Brogan Uses Local Marketing Instead of a Storefront

bug and the bear bakeshoppe

Melissa Brogan doesn’t have a physical store for The Bug and The Bear Bakeshoppe, her local business in Illinois. She relies upon her website, social media, email, and messengers to create a highly localized marketing strategy that reaches her target audience. Brogan rents time in local restaurant kitchens in their off-hours and then gets the cakes to her customers.

Brogan explains, “I like to explain my marketing tactics as kind of an ‘old school meets new school’ approach. New school being all the social media marketing I do. Having a Facebook page, Instagram account, a small amount of paid reach on Facebook, sharing posts, and posting in local groups. Old school is definitely the face-to-face approach. Handing out business cards, friends, family and clients passing out cards and good word of mouth.”

One of the ways Melissa Brogan has been successful is by participating in local Facebook groups.

StreetFightMag has the full story. And here is a complete digital marketing strategy for local businesses!

Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.