Marketing Your Local Business Beyond COVID-19

Marketing Your Local Business Beyond COVID-19

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When it comes to marketing, what is the “new normal” for local retailers and in-home service providers?

Local marketing experts, Neal Polachek and Greg Sterling, join Eric Shanfelt to share perspectives and concrete examples of how local businesses need to modify operating practices and customer communications in the coming weeks and months.

Neal and Greg have deep experience as analysts and advisors to companies large and small in local markets.

You’ll learn:

  • Best practices for customer communication
  • New business models … and some great pivots
  • New best operating practices
  • How work-from-home will change for you and your employees
  • What to do with your email, social media, website, and business listings
  • Software solutions you should consider going forward

This is an invigorating session with lots of practical take-aways that you can put into action right away.

Neal Polachek
Neal is an independent board member and advisor to companies operating at the intersection of local, small and medium size business, media and SaaS technology. Recently Neal launched ThinkLikeAnApp, his break-out initiative to help small businesses, management teams and non-profit organizations compete more effectively in today's marketplace. Today's consumer lives life on their phone and through their apps. By reframing and reorienting around the notion of ThinkLikeAnApp, businesses can meet the ever rising Customer Experience expectations in the era of Modern Commerce. In his past, Neal was Director of Research and Consulting, VP of Advisory Services, CEO of The Kelsey Group and President of BIA/Kelsey. Neal is a board member at Soleo Communications, RenderAI and is a board advisor to the teams at Broadly, and the Local Search Association-Localogy.