Local SEO and Marketing Q&A Session with Claire Carlile March 25, 2022

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Rumors of ranking coming back from algo update.
  • New GBP appointment links.
  • How do you change the address on an SAB profile?
  • Could a husband and wife owned business be considered women owned?
  • We’ve uncovered some 3rd party services attempting to verify our GBP listing at our call center. How do you deal with these calls? 
  • GBP brings back chat/phone support.
  • What local SEO tools and services should I subscribe to?
  • If you have an official name with a DBA name in parentheses on your GBP, does this affect ranking?
  • Does having too many categories dilute your ranking?
  • Are links still essential these days?
  • How do I change the pin location for my address on Google Maps?
  • Are local citation aggregators worth getting?
  • Can a significant name change be done on a listing without causing any problems?
  • What do you do if Google does not delete fake business listings?
  • Google keeps removing attributes from my GBP – should I submit a support ticket, or go to the forums?
  • Does changing categories on your GBP based on what customers look for seasonally have any adverse problems?
  • What are your feelings about having a BBB approved business regarding link value and trust factor?

Links from This Week’s Questions