Local SEO and Marketing Q&A Session August 26, 2022

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Local Service Ads testing new layouts.
  • All profiles can now be viewed in web search results.
  • Google testing captions on business photos.
  • Local Service Ads tests to allow you to exclude areas.
  • Does a 360 tour help in local and organic rankings?
  • Why is Google pausing my Local Service Ads?
  • Does pausing ads for a short period of time affect the amount of leads I get?
  • What information should I include on schema markup for SAB?
  • What should I do if I can’t add a website or phone number to my GBP?
  • If I am planning on expanding my services, is it better to add them to my existing GBP or create an additional one?
  • What should I do if I can’t get to the GBP dashboard even with multiple listings?
  • If I come to the community with a question is there a way to reach someone directly? 
  • How should I respond to bad reviews?
  • Are former employees allowed to leave negative GBP reviews?
  • Is it normal for businesses to ask you for additional information about your experience in your review?
  • I changed my address and got suspended – what should I do?
  • Can I link to a page with a bad ssl warning?
  • I have a new GBP and my reviews aren’t showing – what should I do?
  • If the GBP dashboard is still available for GBPs with multiple listings, is it the same for agency accounts?
  • Is uploading videos from YouTube to your GBP now considered spam?
  • ​​If someone leaves a one star review on GBP with no comment, are they technically untouchable?
  • What should I do if I haven’t received my address verification postcard even after trying multiple times?
  • Should I use UTM tracking in GBPM for more accurate information?
  • Does using ISearchFrom or other search tools change your ranking?

Links from This Week’s Session

Google Local Service Ads allow you to exclude areas