Local SEO and Marketing Institute Q&A Session, December 17, 2021

Each week, Eric, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Google My Business (GMB) is now Google Business Profile (GBP) with new features.
  • Hotel posts are here to stay.
  • Google’s local algorithm update.
  • New and ongoing problems with GMB/GBP.
  • Changes to GMB/GBP video verification process.
  • How long do GMB/GBP posts stay before Google deletes them?
  • Why are so many businesses reporting suspensions? 
  • If a business manages only a few GMB/GBP profiles, will they still be able to use the Dashboard? 
  • Do reviews help in ranking in Google Map Pack? 
  • Is there a difference for GMB/GBP posts to remain active between posts made from desktop versus mobile? 
  • With the iOS privacy changes I am struggling to get successful audience size for local home service businesses on Facebook – what do you suggest? 
  • Listing submitted as an example of name spam.
  • When working with clients do you charge for setting up LSA ads or make it part of an overall package?
  • A local service business has expanded into a franchise – how should they optimize the redesigned website for SEO without hurting current rankings?
  • If GMB/GBP optimization has been done, does adding backlinks to your GMB/GBP profile affect your ranking? If so, how much?
  • Is there an easy way to report competitors who are name spamming in their GMB/GBP?
  • Do you adjust pricing for non-profits?

Links from This Week’s Session