Local Marketing Institute Q&A Session July 16, 2021

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • GMB News – Chat is available again, phone numbers can now be hidden.
  • Yelp has a new app – Yelp Audiences.
  • TikTok is focusing more on local advertising.
  • Longer videos on TikTok.
  • NextDoor is going public.
  • Should you geotag photos to rank higher in local search?
  • Is there enough awareness among small business owners for the need for a GMB listing?
  • Where do we get a privacy page for paid ads?
  • Are there any third party services to help manage Google Messages?
  • What do you do when Google changes your primary category?
  • How do you add GMB subjective attributes?
  • How to optimize for local voice searches?
  • How do you choose keywords and categories that will help you rank better in local searches? 
  • As a Level 7 Google Local Guide, what are the best ways to help my clients increase visibility?

Links from This Week’s Session