Local Marketing Ideas From The Little Traveler Boutique

Like many local business marketers, Bev Nickelson, learned her craft on the job with The Little Traveler boutique in Geneva, IL. She knows her brand well and has developed a highly successful digital marketing groove for this unique retail business.

In this week’s Office Hours webinar, Bev will share The Little Traveler’s digital marketing strategy – focusing on a very effective social media strategy, as well as email and website content.

With a head for business, Bev forged an early career as an investment analyst, working her way up at institutional consulting firms in Chicago. After she had children, she stepped away from the business world to be a stay-at-home mom. She tiptoed back into the workforce in 2005 when she took a part-time position as an office assistant to the buyer for an independent local retailer.

As her children grew and she was looking to increase her responsibilities, the store’s owner was looking for someone to develop and oversee the shop’s website and online marketing efforts. When he asked Bev if she’d like to give it a whirl, she said, “Sure, why not?” She’s been learning as she goes ever since.

Please join in the conversation during this week’s live webinar with Little Traveler’s Bev Nickelson. She has some really creative ideas and tips for managing it all efficiently.

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Bev Nickelson
Bev Nickelson has a B.S. in Finance from Eastern Illinois University and an M.B.A. from DePaul University. Since 2012, she’s worked at The Little Traveler, a unique independently owned boutique department store housed in a Victorian-era home. As Marketing Coordinator, her responsibilities include writing the store’s quarterly newsletter, creating website and blog content, overseeing online event registrations, managing and creating weekly email campaigns, and managing the store’s Facebook page.