For many local businesses and even agencies, a local digital marketing strategy can seem complex and overwhelming. Every day there are new tools, Google changes its search algorithm, social media strategies change ... and then you hear about things like chat bots and Snapchat filters. You get companies calling you all the time promising to […]
It’s easy to spend a lot of money on Google Ads with lackluster results. It’s much harder to make your Google Ad strategy a savvy investment that achieves the goals of your local business. Profitability is key, and Mockingbird Marketing's Conrad Saam and Nate Bruns show you how! In this session, they demonstrate how to […]
As a local business, inbound links to your website boosts your Google rank and improves trust with your customers. Check out these 14 link building tips.
At their core, reviews drive business. Reviews are everywhere, and your customers make purchase decisions based upon what other customers are saying about your business. Reviews have become a critical digital marketing tool, so how should you manage them? Reputation management expert, Aaron Weiche, presents key strategies to collect, promote and use reviews to benefit […]
World-renown GMB expert, Joy Hawkins, shows you how to get more customers using tried-and-true strategies and the latest Google My Business innovations.
Most local business marketers know where to find and how to collect Google My Business data. Few businesses, however, know how to make sense of their data. GMB specialist, Evan Oder, clears up the confusion between analytics and insights. And, he explains how local businesses can put their data to use. Analytics are the discovery, […]
Use these practical tips to improve your online reputation and, in turn, improve your search rank, search and website conversion rates and customer trust.
As local businesses, we often assume we know the terms our customers use to search for us on Google and other search engines, but do we really? And what do you do with keywords once you know them? Blue Skies Marketing founder, Laurie Macomber, takes you through the systematic process of keyword research and reveals […]
Social media strategist, Dennis Yu, demonstrates an actionable model your local business can use to maximize Facebook advertising and ultimately drive leads to your business. Dennis shows you how to assemble a three-tier campaign funnel around Awareness (why), Engagement (how), and Conversion (what). This session includes tips on: Using video in your Facebook Ads to […]
Google’s new, highly visible Knowledge Panel feature is driving local social conversations at the location level. This can be both a boon and a boondoggle and creates all new reputation issues to consider. This session will look at current facts, figures and insights into Google’s newest brand hazard and explore how you can cope with […]
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