Why Local Businesses Should Increase Their Digital Marketing Budget

Many small and local businesses are rolling up their sleeves to plan for 2017. As you do, consider spending more on your digital marketing budget even if you have to divert funds from traditional channels in order to do so.

Why? Digital marketing often offers a greater return on your investment (ROI) than traditional advertising. Digital marketing campaigns offer more detailed quantitative measurements of their results.

In fact, more than 75% of retail marketers surveyed by RetailMeNot received a greater ROI from digital advertising relative to traditional advertising.

But as more businesses incorporate digital marketing strategies into their budget, small and local businesses will have to pay more to get similar results. Digital marketing offers great opportunity for a high ROI, but the cost of digital campaigns is likely to rise if you wait.

You can read the full article and rationale behind spending more on your digital marketing budget at Search Engine Land.

What You Should Do About Your Marketing Budget

If you plan to increase your marketing budget next year, consider putting that additional investment into digital instead of traditional channels. Your investment might include:

But even if you can’t increase your marketing budget, consider diverting some traditional marketing spend to digital marketing tactics. As the Search Engine Land article above points out, it often has a much higher return on investment.

Eric Shanfelt
Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.