How to Use LinkedIn to Generate Leads for Your Local Business

We've asked Jo Shaer, founder and managing director of U.K.-based Lollipop Local, to share what really works on LinkedIn. ​ You may think that LinkedIn is a waste of time for local businesses, but Jo knows otherwise. ​ LinkedIn is one of the largest, most under-utilized, social media networks for local businesses. It isn't just […]
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In 2010 Jo Shaer was a school crossing Lollipop Lady. But every night she was devouring internet marketing webinars. Local business owners would stop to complain about their useless website or pushy directory salesmen. Supply and demand made her own business the obvious next step. Lollipop is now a successful, specialist growth agency for Fire & Security installers.

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