How to Spot and Fight Google My Business Abuse


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The legal market is one of the worst offenders of Google My Business spam and scams. Unfortunately, this junk (or “crap on the map” as Joy Hawkins calls it) overshadows legitimate attorney business listings.

In this session, Joy calls out the different types of spam that are rampant in the legal space, including lead generation farms, fake locations, keyword stuffing, malicious editing and review scams. She also explains how to report it and how Google is responding. If you’re working hard to digitally market your business the right way, you’ll want to learn more about GMB abuse and how to fight it.

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Joy Hawkins
Joy is the owner of the Local Search Forum and Sterling Sky in Canada. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.