Here we learn about a Google Search result innovation that LMI members just might get a jump on before the competition. It’s called Google Local Business Cards.
A few people have noticed something in their local markets that’s a beta test being done by Google. What happens is sometimes a large rectangle appears on the page when doing a search. It’s called a ‘Local Business Card’ and it amounts to new real estate for a business to occupy on search results. We call it a land grab. Find out the details here.
As you can see from the above screenshot, this feature causes local intent searches (e.g. “ Buffalo jeweler”) to show not only the usual 3-pack listing of relevant local businesses, but also, where available, related Local Business Card posts. This is highly valuable real estate on searches with strong local purchase intent – just the kind that local business owners should be interested in.
Google says that this is a new feature and they are currently testing it in a beta phase.
In the event that they do keep the feature long-term (and every indication thus far is that they will be doing just that), we could be seeing a huge difference in the SERPs in the coming months. This would completely change the landscape of local search results, as businesses/organizations would essentially be able to themselves develop and post content that ends up showing on various keyword searches on Google.
Here’s what you’re probably saying to yourself: OK, this sounds like a good thing because I’m a local business owner…but how do I get my hands on this nifty new little feature?
That’s a good question.
Here’s How You Get Your Hands on Google Local Business Cards results
Step 1: Visit this link
https://www.google.com/posts/#/waitlist
Step 2: Fill Out The Form and Join The “Early Adopter” Waiting List
If you are still wondering whether you should give this feature a shot or not, here are 3 reasons why you should absolutely jump at this opportunity:
- More Screen Real Estate
Every pixel matters when it comes to digital marketing. In the case of the search engine that dominates the Internet landscape, Google, you can bet that there will be a ton of businesses competing to acquire the largest real estate possible on the search results page.
Now is your chance to do exactly that and push your competition down the page while simultaneously boosting your own business’ visibility and authority within your local market.
- More Free, Highly Qualified Traffic
The entire SEO industry thrives on the free organic traffic driven from search engines like Google. It is undoubtedly one of the best ways that exist for a local business to get publicity and more business.
Who wouldn’t want that?
- Increase in Brand Authority & Local Market Visibility
Look at this screen shot. You can see the phone number and the location of the business right there on the huge card. Know what that means?
It means that Google trusts you more than your competitors in the search vicinity. And if Google trusts you, you can bet that there will be many customers who will be willing to trust you and spread the word about you.
Conclusion
Whether you think the Google Local Business Cards feature will stick or not, if you are a local business, you should definitely consider trying this new feature out. It doesn’t get much better than directly posting content on Google search results pages.
Remember, this is free, highly qualified traffic that you will be getting.
May the (SEO) odds be ever in your favor.
Learn more about Sean Daily by visiting his website:
Social Media Ninjas
