Google My Business Ranking Factors for 2020

Google My Business Ranking Factors

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What are the specific factors that impact Google My Business rank? Which of these can you influence and how much can you really expect to impact your search rank?

Every business wants to rank as high as possible, but Google’s algorithm is based on three primary factors to determine where businesses ranks in a local search: relevance, proximity and prominence.

In this Office Hours session, we’ve asked three of the most respected local SEO experts in the world — Joy Hawkins, Dan Leibson and David Mihm — to share their thoughts on Google My Business Ranking factors for 2020.

You’ll learn …

  • How Google’s recent algorithm changes affected local search
  • If proximity is still the biggest ranking factor
  • If citation management and NAP consistency are still important
  • Whether local business websites still matter
  • The impact does link building really has
  • If ranking factors are different for service area businesses
  • How reviews impact Google My Business rank in 2020
  • Whether GMB spam actually works and what to do about it
  • If Google looks at products / services / menu for ranking factors
  • How user and business behavioral signals impact ranking
  • What to do about GMB posts in 2020

This is a critical, must-see session for every local marketer.

Links from this session:

EDITOR’S NOTE – You may also be interested in our Google My Business Optimization checklist and GMB Tools to help manage your listings.


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Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.