Best Practices for Google Local Services Ads (LSAs)

Best Practices for Google Local Services Ads

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Google Local Services Ads expert, Tom Waddington, hosts this session to share best practices for LSAs.

Local Services Ads aren’t just for home service businesses anymore. The program has expanded to include photographers, financial planners, real estate agents, auto repair, pet groomers, and more.

In this session, you’ll learn:

  • Where local services ads are available
  • How to set up the ads on the LSA dashboard
  • Where to find them in Google search results
  • How the Google Guaranteed onboarding process works
  • Pros and cons of local search ads

Tom also covers the expansion of new LSA verticals and markets and where he expects continued expansion.

Whether you’re marketing a service area business or not, don’t miss this session on Google Local Services Ads as the program is only going to become more prominent over time.

Key links from this webinar:

Tom Waddington
Tom has been involved in local search since 2006 and has worked with numerous home service-related businesses. He is also a Google My Business Product Expert and has been closely monitoring the evolution of Google’s Local Services ads since their inception.