Google Local Service Ads Q&A Session with Special Guest Navah Hopkins

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Google is taking a closer look at GMB Products.
  • How to turn off GMB messages at the user level.
  • Google is rewriting Title Tags in organic searches.
  • GMB Posts now showing up on third party sites.
  • Apple Maps has made changes to reviews and looking more closely at SABs.
  • Are Google Ads or Local Service Ads more effective? When would you use both?
  • Are LSAs just like Angie’s List and Home Advisor?
  • What’s the difference between “Google Screened” and “Google Guaranteed”?
  • Where do the LSA reviews come from and how do they related to GMB reviews?
  • Do you track links in an LSA profile?
  • Could you comment on Comrad Saam’s article on North Carolina Bar?
  • How long does it take to gain traction with LSAs?
  • Are LSAs blocked by ad blockers?

Links from This Week’s Session

Navah Hopkins
Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them turn PPC into a scalable part of their organizations. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.