Get More Out of Every Email You Send

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There are a lot of shiny new objects and unproven trends to chase in marketing, but email is still the preferred method of communication and most proven revenue driver. Yet, so many companies still aren’t doing it right.

This session will help you:

  • Send more actionable, relevant emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes
  • Prove your value with better results and improved reporting
  • Do it all without a large team or tons of manual work

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Zachary Hanz works in Product Marketing for ActiveCampaign, an SMB-focused customer experience automation platform. He has over 7 years of experience in messaging and positioning, customer lifecycle marketing, and user onboarding. When he's not crafting emails, he's writing music, hiking, making overly complicated cocktails, or - let's be honest - watching Netflix.