Local Marketing FAQ

Google Update

Google Update: Car Dealer Listings, Events Removed, Image Reviews

New GMB guidelines for car dealers, event visibility in maps, local service ads for personal injury lawyers, drama around GMB images being reviewed.
Google Update

Google Update: Public Profile Cards, Map Spam, and GMB Insights

In this Google Update: local rank flux update, New Google public profile cards being tested, how map spam hurts people and GMB views called into question.

Don’t Make These Reputation Management Mistakes

Watch this quick video and see how to avoid two big reputation management mistakes: asking non-customers for reviews and review gating.
phil-rozek-google-one-box

How to Get a Google One Box for Your Local Business

A Google one box is a special search results box that shows up when someone does a local keyword search and only one business...
Yelp Billion Dollar Bully

Is Yelp Really the Billion Dollar Bully?

Businesses regularly complain of Yelp's aggressive sales tactics and restrictive review policies. But, is Yelp really as bad as the "Billion Dollar Bully" documentary...

Local SEO and Marketing for Healthcare Organizations

Joel Headley shares digital marketing tactics for healthcare organizations that will get patients into your practice for an appointment. Explore the patient journey and digital marketing strategies to engage them throughout.
How To Optimize Facebook Ad Placement For Local Businesses

Facebook Ad Placement for Local Businesses

Digital marketing expert, Brett McHale, demonstrates how to optimize Facebook ad placements for local businesses in this Local Marketing Institute Office Hours webinar. Here...
Set Your Holiday Hours

How to Set Holiday Hours in Google My Business, Yelp and Bing

It's important for local businesses to set holiday hours in their online business listings. Here's how to do it Google My Business, Yelp and Bing.
Organic Social Media

3 Organic Social Media Tips For Your Local Business

Not all social media marketing for your local business needs to cost money. Here are three organic social media tips you can apply today.

Fix Your Website Social Media Image on Facebook, Twitter and LinkedIn

Does your website look bad when people share it on social media? Learn how to see what your website social media image looks like and how to fix it.
Local Marketing Institute

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