So you’re happy with how your Facebook page looks on your desktop computer. That’s great, but have you checked how your Facebook page looks on a mobile device? Since most of your customers will look at your Facebook page on a mobile device, it’s important that you get this right.
On social media sites like Facebook, Twitter, and YouTube, you can upload an image at the top of your profile. On Facebook it’s called the cover image, on Twitter it’s called the header image, and on YouTube it’s called channel art. But they’re all the same thing … a unique photo or image at the top of your social media profile that represents your business.
Your Facebook page and its associated header image may look beautiful on a desktop, but not-so-good on a mobile device. Even more important than how it looks, you might inadvertently cut off some key information on mobile devices if you’re not careful.
Look above at the desktop version of the Facebook page for Airtron Heating and Air Conditioning in Indianapolis. They have a really nice cover image that portrays what they do. It has a nice human touch, and they do a good job of adding their logo, a call-to-action, and a phone number.
But now let’s look at Airtron’s page using the Facebook app on a mobile phone. Notice how the logo, call-to-action, and phone number get cut off on the right side of the cover image?
How Do You Fix Your Facebook Page Cover Image?
First, know what the dimensions and “mobile safe” areas are for Facebook cover images. Jon Loomer has an excellent guide to Facebook images that you can download from his site, but here is a template specifically for Facebook cover images.
When you or your web designer create the cover image for your Facebook page, make sure that any critical information (logo, tagline, call-to-action, etc.) stays within the center, mobile safe area. Your background photo or image can extend into the full width, but realize that the sides will only show on a desktop.
The most important thing you can do, however, is to test it for yourself. After you upload a new cover image to your Facebook page, be sure to double-check it not only on a desktop computer, but also in the Facebook app on a mobile phone and tablet. Borrow a few different devices from friends if you have to.
As with email and web, mobile is critical to the social media strategy for your local business too. Now your Facebook page will look good for your customers who look at it on mobile devices.
To learn more about optimizing your Facebook page, check out our free Ultimate Local Business Facebook Page Checklist!