Facebook Messenger Marketing for Local Business

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Bad news: Facebook Ad prices are between 10 and 100x higher than they were just 6 years ago, and every 1% increase in ad cost = 1% decrease in ROI. Larry Kim shares his 7 craziest hacks (unusual, super-leveraged, 100% legal tactics that generate enormous returns for very little effort) to generate remarkable engagement boosts and cost savings on Facebook ads.

In this session, you’ll learn:

  • How to leverage creative new ad targeting strategies that double CTRs
  • New Ad Formats like Click-to-Messenger ads, which offer +70% open rates and +20% CTRs
  • Larry’s formulas for campaign budget allocation to increase campaign ROI

Larry’s tips and ideas are invaluable to help make Facebook Ads work for your local business.

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Larry Kim is the CEO of MobileMonkey, the World's fastest-growing Facebook Messenger marketing and chatbot platform with millions of users worldwide. He's also the founder of WordStream, the World's largest PPC marketing software company managing over 1 billion dollars of ad spend for tens of thousands of customers, and employing approximately 300 people, recently acquired by Gannett for $150M in July 2018.