Meet Our Expert Contributors

Aaron Weiche
Aaron Weiche is an experienced digital marketer with a 20 year track record of designing websites, apps, mobile and search marketing campaigns. In his current role as CEO of GatherUp, he helps businesses understand and market their customer experience.
Amy Hayward
Amy Hayward is an Inbound Marketing Specialist for Meticulosity. With certifications in HubSpot, Google Ads, and Twitter, she has over five years of experience in social media and digital marketing and a background in linguistic psychology. In her spare time, Amy is an avid emoji explorer and writes for Social Media Examiner.
Bernadette Coleman
Bernadette Coleman is CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving client visibility across the local digital universe. Known as the Queen of Local SEO, you can find her speaking nationally on local SEO and search strategies for businesses and brands.
Cari Bacon
Cari Bacon is Senior SEO Project Manager at the agency level, overseeing SEO, social media, content/copy editing, web analytics, and reporting. Cari often speaks at conferences for small and local businesses on the topics of SEO, Google Analytics, and Measuring ROI.
Casey Squier
As the Senior Director of Sales at, Casey is responsible for educating local businesses and agencies about the opportunities in local programmatic. He joined 3 years ago, with more than 16 years of digital advertising experience at some of America’s most successful advertising organizations. As an active participant in the advertising community, he speaks at conferences and has been featured in numerous publications, including Ad Age and Digiday.
Chris Davis is currently the Director of Education at ActiveCampaign, where he is responsible for the organization and creation of content to provide business owners the instruction they need to properly utilize marketing automation. With over 12 years of professional experience in the technology and business space, he is passionate about helping companies grow by use of technology in their marketing.
Chris Dreyer is the CEO and Founder of, an SEO (Search Engine Optimization) agency for lawyers. Chris has been featured in numerous legal and search marketing publications, such as Legal Ink Magazine, Attorney At Work, Moz, and more. With over 12 years of experience in SEO, Chris has helped hundreds of law firms get first page positions in search engines.
Collin Holmes
Collin Holmes, Founder and CEO, started Chatmeter in August, 2009. Previously, Collin was VP of Product Management and Marketing at V-Enable (now xAD), and has held other notable positions in product and marketing roles at Akamai Technologies and AT&T Wireless. His extensive experience in the local search industry, both online and mobile, provides a solid foundation for the direction of Chatmeter.
Conrad Saam
Conrad Saam is the founder of Mockingbird–a Google Premier Partner agency delivering advanced online marketing exclusively for the legal industry. Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced SEO strategy. He previously ran the marketing team for the widely popular restaurant app, Urbanspoon.
Dan Leibson
Dan is a data driven marketer with more than a decade experiance in search. Having worked both in-house and agency side, Dan works to drive business results for Local SEO Guide’s clients. Dan spends his spare time hanging out with his wife and daughter. He enjoys sick gainz, good whiskey and beer, nerd culture and amazing food. Weirdo.
Darren is the founder of Whitespark, a local search software and services company that is one of the most respected and cited in the industry. He has been working on the web for over 19 years and loves everything about local SEO. He is a regular contributor to search marketing publications and speaks at conferences around the globe about local search.
David Mihm, VP Product Strategy, ThriveHive, has helped small businesses with their online presence for over 15 years across a broad spectrum, moving from web design to local search, email marketing, and more. At ThriveHive, he's applying his local search experience to deliver results for small businesses through the company's innovative, conversational guided marketing framework. David also runs Tidings, a web-based app which helps small businesses send email newsletters quickly, simply, and cheaply. In his spare time, he's an active volunteer and former board member of SEMpdx and Mercy Corps Northwest, helping local entrepreneurs build their businesses with digital marketing.
David Squires has been featured in and written for Contracting Canada, Contracting Business and ACHR News. He is a presenter on marketing for the HVAC & Plumbing industry. He has educated contractors at conferences and training organizations, including Comfortech, CMX/Ciphex (Canada), Service World, International Roundtable, International Service Leadership, AirTime 500, Michigan ACCA and ASHRAE.
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column.
Evan Oder
Evan has worked with over 1,000 business locations and dozens of brands to help increase revenue through campaigns on mobile devices and search engines since 2010. In 2015, he started My Business Listing, the first dedicated service of its kind to provide full service Google My Business optimization. His company is actively partnered with over 500 business locations throughout the US, dealing with all things Google My Business and Google Ads everyday. In January 2019, Evan also launched Map Labs as a spin off from his agency. It is a self service platform designed to aggregate and analyze Google My Business insights while providing useful automation and business intelligence tools to scale the management of Google My Business optimization efforts for Agencies, Small Businesses, Franchises, Chains and National Brands.
Garrett Sussman is the Senior Content Marketing Manager at, an online review management and marketing platform. When he’s not crafting content, he’s scouting the perfect ice coffee.
Jamie Pitman
Jamie is the Head of Content at BrightLocal. He's experienced in digital marketing and communications on both the client and agency side. He's a creative copywriter and content strategist, as well as a strong, client relationship manager and lover of all things digital. Jamie is also a regular contributor to Search Engine Land.
Jason Brown
Jason has worked in SEO for over 10 years. In his day job, he breathes, eats, and sleeps SEO for his clients. But in his free time, he started to battle fake review networks in an effort level the playing field and protect businesses and consumers.
In 2010 Jo Shaer was a school crossing Lollipop Lady. But every night she was devouring internet marketing webinars. Local business owners would stop to complain about their useless website or pushy directory salesmen. Supply and demand made her own business the obvious next step. Lollipop is now a successful, specialist growth agency for Fire & Security installers.
Joe Danzer
Joe Danzer is a nationally recognized and award winning professional photographer who specializes in Google Street View for Business photo tours, headshots, and commercial photography. Joe teaches local business owners about free Google services that can make a big difference in how they perform online. He is one of the few Google Street View for Business Trusted Photographers in the US.
Joel Headley
As Director of Local SEO and Marketing, Joel oversees local search to ensure PatientPop customers have the latest tools and technology to optimize their online presence. Before joining PatientPop, Joel spent over a decade at Google, where he led education programs for small businesses and developed the company’s go-to-market strategy for Google Maps, web search, and Google My Business.
Joy Hawkins
Joy is the owner of the Local Search Forum and Sterling Sky in Canada. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
Justin Croxton
Justin is the Managing Partner at Propellant Media, LLC, a digital marketing and media solutions provider, offering geofencing marketing and programmatic display solutions to auto dealerships, agencies, and companies.
Kristen McCabe
Kristen’s 10+ years of global marketing experience expands a wide range of industries, including events, tech, publishing, film, and professional associations. Her passion for marketing focuses on innovation, putting the customer first, and maintaining true authenticity. Kristen regularly shares her expertise in many publications including Addicted 2 Success and The Content Marketing Institute.
Laurie Macomber
Laurie Macomber is the CEO and founder of Blue Skies Marketing, an on page SEO company, otherwise known as a Content Marketing firm. With two decades of experience in what makes Google happy, as well as an enduring interest in converting human web visitors into customers, Laurie is a sought after lecturer on feeding spiders and spoiling people.
Lissa Duty is co-founder and publisher of Rocks Digital, a year-round blogging website that provides digital marketing education and resources. She organizes the Rocks Digital Marketing Conference each year. Lissa is a speaker, social media trainer and author, with one book on Twitter and another on LinkedIn.
Marc Apple is an Inbound Marketing Specialist and the owner of Forward Push, an award-winning marketing agency that specializes in helping local businesses and startups navigate the ever-changing internet. When not in front of a screen, he can be found drinking coffee and reading a good book.
Marcus is an experienced SEO consultant from Birmingham, UK. Marcus focuses on SEO strategy, website SEO, technical SEO and safe, sustainable link building.
Martha van Berkel
Martha van Berkel is the co-founder of Schema App and responsible for Customer Success. She gets energized talking to customers and partnering with them to figure out how they can differentiate themselves through the adoption of semantic search marketing solutions. Martha holds a B.Sc in Mathematics and Engineering from Queen’s University, and a certificate in Strategy & Innovation from MIT.
Matt Green is the head of operations at Juris Digital, a full service law firm marketing agency. Matt has a passion for organic search and is especially well versed in keyword research, content marketing, and link building for small businesses. When he's not messing around on the internet (ie. "working") you can find him traveling, eating, or drinking beer with his wife and friends.
Merry Keane
Merry has been with CTM since 2014. She is an Account Executive and serves as instructor for CallTrackingMetrics University, their online training program. Merry is passionate about educating business on leveraging the right tools within CallTrackingMetrics to help increase their marketing ROI and enhance the customer experience through better communication processes.
A self-described localholic, Mike Blumenthal has a motto: “All local all the time. A localholic by vocation and avocation.” Co-Founder of LocalU and GatherUp, Mike has a long history in local business marketing. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned and operated retail business for more than 30 years. He presents nationally at search conferences, contributes regularly to Streetfight Magazine, and writes his own blog, Understanding Google Maps and Local Search. He also writes for the GatherUp blog where he addresses issues surrounding reviews and reputation.
Molly Prentzel
Molly Prentzel joined the Chatmeter team in 2016 bringing her expertise in consulting for SaaS companies from Manhattan to San Diego. With an incontestable track record of success, Molly consults large enterprise brands on how to optimize their digital reputation, local search visibility and how to drive more revenue to each brick and mortar location, organically. Outside of tech sales, Molly has a passion for crafting, creating gourmet cheese boards and all things outdoors.
Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles has written regularly for Search Engine Land & Search Engine Journal.
Nick Leffler is the owner of the Sacramento web design agency Exprance, which helps businesses reach more consumers online. Nick has grown his online presence with a small marketing budget by using methods such as content marketing, organic social media reach, and email marketing.
Nyagoslav Zhekov
Nyagoslav is the Director of Local Search at Whitespark. He has been in the local search industry since 2010. Nyagoslav has been cited on Search Engine Land, David Mihm's blog, Local SEO Guide, and has presented at SMX West.
Phil Davis
Phil is a data industry veteran, previously holding high-ranking positions at a number of well-known players, including CEO of Rapleaf (now a division of TowerData), President of ConsumerBase (where he ran its data division and digital agency) and SVP/HD of the then newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Exceptionally energetic and personable, you’ll often find Phil discussing the benefits and best practices of utilizing big data in marketing at conferences throughout the country. At TowerData, Phil helps clients identify better, more efficient ways to engage their prospects and customers. Phil holds a B.S. from Vanderbilt University.
Philip A. Nicolosi operates his private law practice, Phil Nicolosi Law, P.C., which focuses on startup law, corporate/business law, Internet/e-commerce law and commercial transactions. Mr. Nicolosi represents numerous startups and small to medium sized businesses with most corporate and business law matters including e-commerce. He is also the founder of Internet Legal Armor, an online provider of automated, custom website legal documents. Mr. Nicolosi is a 1998 graduate of the University of Iowa and received his J.D. in 2002 from Northern Illinois University College of Law.
Rev Ciancio
Rev Ciancio is the owner of Yeah! Management, which offers marketing consulting for the hospitality business. He was previously director of industry insights for Yext. In his 20+ year career, Rev has managed business development, digital marketing, and social media strategies. When not preaching the gospel of Digital Knowledge Management, you can find him discussing the virtues of a truly great hamburger.
Sara F. Hawkins has been a private practice attorney for nearly 20 years working with marketing and advertising agencies, small businesses, and major corporations. In addition to general business matters, she counsels clients on marketing, advertising, sweepstakes and contests, trademark and copyright, social media, and internet law related matters.
Sean Daily is a Northern California-based entrepreneur and Internet marketing expert with a strong business and technology background. Through the marketing agencies he founded, Social Media Ninjas & Dental Marketing Ninjas, Sean helps dozens of small to medium-sized businesses across the US increase revenue through inbound, social media, mobile, and local search marketing strategies. Sean's past and current clients include Microsoft, HP, Dell, a Hollywood actress/model, and one of the top athletic trainers in US professional sports.
Seth Burney
Seth Burney has created the ideal marketing strategy for thousands of business in his 5 years at Marketing 360®. His understanding of the different channels available to local businesses is crucial in evaluating optimal marketing strategies. Marketing 360® creates the best marketing plan possible because they know that no two businesses are exactly alike in how they operate or work with customers.
Sherry Bonelli
Sherry Bonelli is a digital marketing professional with 20 years’ experience. Her digital marketing agency, Early Bird Digital Marketing, serves clients all over the world. She is a columnist for leading digital marketing websites like Moz, Search Engine Land, SEMrush, BrightLocal, SCORE and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award. She is a recognized presenter, speaking at events like Traffic & Conversion Summit, SCORE, MozPod, SEMrush, Edge of the Web and others.
Susan is a 13-year veteran of the digital marketing industry, with expertise in paid search and Facebook advertising. She has held both in-house and agency-side roles working with world-renowned brands, startups, and local businesses. She currently consults, speaks and trains internationally on paid media platforms, and is a writer for properties and
Talia is a Colorado-based Instagram expert who helps companies organically grow their accounts, connect with influencers and generate leads through the platform. When she's not teaching her clients about the science and art of hashtags, she's cooking and creating content for her food blog, Workweek Lunch, which has 129,000 followers on Instagram.
To-Van Hoang
To-Van is a Paid Media Manager at Ignite Visibility with specializations in PPC on Search, Social, and Amazon. When she’s not thinking about her clients, she enjoys short-form podcasts, video essays, mini-documentaries, over-easy eggs, and way too much fried chicken.
Toby Danylchuk grew his business from a small local brick and mortar home decor store to shipping furniture and home decor nationwide as a result of #1 SEO rankings in Google, Bing, and Yahoo. In 2008, he started a San Diego-based digital marketing agency, 39 Celsius, which works primarily with SMBs on SEO, Facebook/Instagram marketing, Google Adwords, content marketing, and reputation management.
Tom Waddington
Tom has been involved in local search for over 12 years and has worked with numerous home service-related businesses. He is also a Google My Business Product Expert and has been closely monitoring the evolution of Google’s Local Services ads over the past year and a half.
Social media marketing specialist Tristan Adkins has expertise in social media advertising, brand reputation management and event promotion. His company, Customhouse Media, helps professionals in Real Estate dominate their local market using both offline and online marketing.
Viveka von Rosen
Viveka is the author of “LinkedIn Marketing: An hour a Day”, Founder of Linked Into Business and #LinkedInChat on Twitter. She has been named one of Forbes' "Most Influential People in Social Media" four times! She loves working with entrepreneurs, as well and skiing and diving (but not at the same time) as often as possible.
Yan Gilbert
Yan is the owner of the local rank tracking tool: and Senior SEO Analyst at Sterling Sky Inc. He is also a Google My Business Product Expert.

Stay Updated

Get our digital marketing tips for local marketers delivered right to your inbox.