Email / Messaging

Transactional Email Personalization

Why Email Personalization is Essential for Transactional Emails

Email personalization on promotional emails can drive a lot of business quickly. But personalized transactional emails can make an even bigger difference.
email-preview-textvideo

How to Get More Opens with Email Preview Text

Email preview text can make the difference between your email being opened or ignored. We all know about the "from" and "subject" lines in...
adkins-facebook-messenger-marketingvideo

Facebook Messenger Marketing for Local Businesses

It's no secret that organic reach for businesses on Facebook has dwindled. As is the case with most social media, Facebook has quickly become a pay-to-play platform, especially for local businesses. Facebook Messenger, however, is one relatively untapped tool that can generate a huge ROI. Tristan Adkins shares a case study of how one restaurant […]
To access this post, you must have a VIP Pass.
Email: Your Secret Weapon in the Digital Marketing Stackvideo

Email: Your Secret Weapon in the Digital Marketing Stack

With all the shiny objects in search and social media, it’s easy for small businesses to overlook email marketing. Local marketing veteran Tidings founder David Mihm will explain why that's a mistake, and how you can start building relationships and driving revenue more efficiently through email. People who watch this session have a special opportunity […]
To access this post, you must have a VIP Pass.
Effective Emails for Local Businessesvideo

Effective Emails for Local Businesses

For local businesses, email can reach more prospects and current customers more effectively than social media ... especially since only 5% of your social media followers ever see one of your social media posts. A good email strategy can help develop new prospects, turn them into new customers, engage your prospects and customers, and help […]
To access this post, you must have a VIP Pass.
Inexpensive Digital Marketing Strategy

An Inexpensive Digital Marketing Strategy for Local Businesses

Is there really an inexpensive digital marketing strategy for local businesses? Yes, there is! With a little effort and about $150 per month, you...
Email Subject Lines

Shocking Myths About Email Subject Lines for Local Business

Email drives business, but many local businesses are lousy at writing email subject lines that really work. There is hope, though. Check out these...

How to Build a Bigger Email List | Facebook Canvas Ads | Mobile Website...

Here's what's happening this week in local business digital marketing. We continuously sift through dozens of articles, share only the most important issues with...
Mobile Email

10 Critical Mobile Email Tips for Local Businesses

Email is a critical way for local businesses to build customer loyalty and get repeat business. But if your emails aren't mobile friendly, you're missing over...

Stay Updated

Get our digital marketing tips for local marketers delivered right to your inbox.